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I amsterdam (2005) I Love NY (1973) IATA Iberdrola Iberia Ibis Hotel IBM ICA ICA (1998) Icelandair Icesave ICI (1987) ICICI Bank ICL IDC Iglo IKEA Ikon Illuminati Illy Coffee Ilse Media Imation InBev Indesit Indian Oil Indiana Pacers Indianapolis Colts Indigo (2009) Indra (2008) Indra Sistemas Infiniti InFocus Infosys ING Banking Inolet (2010) Intel (1969) Inter Milan Interflora Fleurop International F... (1996) International F... (2008) International Flowerbu... International Trucks Internet Explorer Interpolis Interrelated (2009) IntoMart Invensys (2009) Investitionsbank Berlin InXight Xerox (1997) IOI Group Iomega Iridium Satellite LLC Irwin Isuzu It's a Sony Iveco Ivensys

In 1982 Sony created an unforgettable slogan and aided graphics logo to strengthen the company's overall corporate image. When Akira Mori saw the new design of the "S" graphic logo, his mind immediately emerge is: when people first see this pattern, they will be wondering what it represents. So he made an idea, must have an attractive description to explain the meaning of this "S" logo, and later published the slogan "It`s a Sony!" 

Akio Morita believed that this new slogan will bring a new image. Then, all the Sony TV ads in the end of the "S mark", "follow the voice in saying - " It`s a Sony! "The unique combination of this picture and sound quickly became a unique Sony image in the world.