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It's a Sony


In 1982 Sony created an unforgettable slogan and aided graphics logo to strengthen the company's overall corporate image. When Akira Mori saw the new design of the "S" graphic logo, his mind immediately emerge is: when people first see this pattern, they will be wondering what it represents. So he made an idea, must have an attractive description to explain the meaning of this "S" logo, and later published the slogan "It`s a Sony!" 

Akio Morita believed that this new slogan will bring a new image. Then, all the Sony TV ads in the end of the "S mark", "follow the voice in saying - " It`s a Sony! "The unique combination of this picture and sound quickly became a unique Sony image in the world.



It's a Sony

Year: Unknown
Brand: It's a Sony

Category: Electronics
Style: 80s

Design: Unknown
Continent: Asia
Country: Japan

Case: Sony

Rating: 3.9
Overall: #645 (/1792)
In its category: #25 (/65)
Based on 2472 votes
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