Sony

The visual simplicity of the Sony logo is pivotal to its design. Easy to understand and pronounce, the name is readable in any language and immediately recognizable. The name derives from the Latin sonus, meaning 'sound'. The design of the logo has been modified only minimally since 1957, when the strokes of the letters were lighter and the word itself more expanded. The version shown here is from 1973; it has remained the same since then.

October 3, 2001 Sony established a joint venture with Swedish telecommunications company Ericssonon to make mobile phones. The stated reason for the venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector. As of 2002 both companies stopped making their own mobile phones.

The following logos hold references to this case: It's a Sony, Sony Electronics (1973), Sony Ericsson (2001), Sony Vaio