Trivia
Indigo provides policy research and advice for care and wellbeing, basically for the government, funds and umbrella organisations. Policies to reflect society and to make decisions about changes in policy structures and/or legalislation.
Design solution
Reflections of society are perfectly translated by the ‘d’ and ‘g’ of the name Indigo, the D & G also depict 'feedback on the input'. The rest forms of the name Indigo are the style elements which are the basis and not the word. This expresses a new code language and image use which can be applied on several levels.
Results
A corporate identity with impact. The reports which Indigo provides to their principals show expertise and conviction. Playful elements of the rest forms in the corporate identity is an extra dimension for the serious report subjects.
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