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The Shell Design Case
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Shell 1900-1971

shell pecten logo evolution
shell pecten logo evolution
shell pecten logo evolution
shell pecten logo evolution
shell pecten logo evolution

Although primarily a petroleum company, Shell has many other commercial interests, and more than 90 percent of its businesses around the world use the time-honored logo. The picture of the shell has been altered several times over the years, but has been modified very little since 1971, when the text was repositioned below the stylized image.

 

shell logo shell v-power logo

 

The present logo

 

Shell product branding

 

 


The following logo holds a reference to this case: Shell (1971)

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