The Apple Macintosh Design Case

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Design Cases

ABN-AMRO

AEG

Ambigram Logos

Apple Macintosh

AT&T

BMW

Brand Branding

Browser logos

Coca-Cola

CorpGroup Holding

Datapas

Exxon Oil

Fiat Automobilia

GoodLogo Story

Honda-Acura

ICI

KPN Brands

Macromedia

MasterCard

McDonald's

Michelin

Nike

NS Dutch Railroads

Olivetti

Olympic Games

Pepsi

Peugeot Logo Evolution

Popstars and Bands

Public Transport

Renault

Shell

Skyteam Members

SNCF (French Railway)

Sony

Star Alliance Members

Starbucks Logo Evolution

TV Stations

United Parcel Service

Wella

1976

2000: Mac OS 9

2001: Mac OS X

Apple

The, now well-known, American company Apple was the first computer firm not to use its name as its corporate identity. The idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his collegues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.

Click for a more extensive history of Apple and its logo.

1976

The following logos hold references to this case: Apple (1976), Apple (1998), Apple Newton, Mac OS, NeXT (1986)