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The Renault Design Case

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Design Cases

AEG

Apple Macintosh

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CorpGroup Holding

Fiat Automobilia

ICI

NS Dutch Railroads

Peugeot Logo Evolution

Popstars and Bands

Public Transport

Q8

Renault

Skyteam Members

SNCF (French Railway)

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Starbucks Logo Evolution

United Parcel Service

Renault, Créateur d'Automobiles

The Renault diamond started out as a bonnet emblem. The horn lived behind it, and from 1922 the centre of the badge was cut out to allow the sound to escape. It started out circular and became a diamond shape in 1924. The new logo exists since 1992.
Style Marque changes the company's logo, which becomes a 3D diamond shape. The company's headquarters transfers to the Quai du Point du Jour.

Please scroll down for a more extensive eloboration of the new 3D logo.

renault type labels

renault truck

Early Poster

The new 3D proposal in 2D

Variants for the new 3D logo

Final version forthe new 3D logo and 3D constructual implementation

The new 3D logo, as created by Style Marque...

And its application on a Renault bonnet

The following logo holds a reference to this case: Renault (1924)