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The Renault Design Case
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Renault, Créateur d'Automobiles

The Renault diamond started out as a bonnet emblem. The horn lived behind it, and from 1922 the centre of the badge was cut out to allow the sound to escape. It started out circular and became a diamond shape in 1924. The new logo exists since 1992.
Style Marque changes the company's logo, which becomes a 3D diamond shape. The company's headquarters transfers to the Quai du Point du Jour.

Please scroll down for a more extensive eloboration of the new 3D logo.
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renault truck
Early Poster
renault logo proposals
The new 3D proposal in 2D

renault 3d logo variants
Variants for the new 3D logo

renault 3d logo
Final version forthe new 3D logo and 3D constructual implementation
renault new 3d logo
The new 3D logo, as created by Style Marque...
renault new 3d logo application
And its application on a Renault bonnet

The following logo holds a reference to this case: Renault (1924)

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