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The Coca-Cola Design Case
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Coca-Cola

The Coca-Cola script was designed by an amateur, Frank Robinson, the fledgling company's bookkeeper. He devised both the Spencerian script and the brilliantly concise words beneath: "Delicious and Refreshing" in 1886
The bottle is among the most recognizable icons in the world, a design that has come to symbolize the youthful exuberance of America. Countless variations have been released over the decades, but the enduring classic is the curved vessel designed by the Root Glass Company of Terre Haute, Indiana, and introduced in 1915. A Coca-Cola dispenser was later designed by Raymond Loewy.

 

For more information, see: http://coca-cola-art.com/

coca-cola logo

Frank Robinson
coca-cola dispenser coca-cola bottle coca-cola poster
Dispenser by Raymond Loewy 1915 Early poster

The following logo holds a reference to this case: Coca-Cola (1886)

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