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1971
Starbucks starts by selling coffee beans in Seattle's Pike Place Market.
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1987
Starbucks adds handcrafted espresso beverages to the menu.
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1992
Starbucks becomes a publicly traded company.
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2011
Starbucks marks 40 years and begins its next chapter in its history.
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Zoom-In on the SirenLet’s go all the way back to 1971, to when Starbucks was first coming to be. In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren. There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and Starbucks' long relationship with the Siren began.
Over the last 40 years Starbucks has made some changes to that identity without ever losing sight of its heritage. As you can see in the logos over time the Siren has always been in the logo.. Over the years you see a zoom-in on the Siren. The icon of Starbucks is getting more and more important, so far that by 2011 the Siren herself without any text of name around is the sole icon of Starbucks.
In the evolution of the logo the Siren liberated herself from the outer ring, making her the true, welcoming face of Starbucks.
Source: So, Who is the Siren? - Starbucks.com
Starbucks cups through the years: the white cup has long been an icon of Starbucks.
The following logos hold references to this case: Starbucks (2011), Starbucks Coffee (1992)
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