The logo is dominated by the roman numerals XLIV (as it's the logo for the 44th edition) with the word Super over the XL and Bowl over
the IV. Roman numerals have formed part of all Super Bowl logos except
the very first one.
A goal sits in between the L and the I to divide the logo in two
parts. A football is seen flying in between the goal posts. As has been
the case in recent years red and blue stars represent the American and
National conferences of the NFL.