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The Rover Group (1986) logo
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Rover Group


When the state owned BL Group changed its name to Rover Group a new visual identity became a necessity. The design solution is a modernised and simplified version of Rover's long-established Viking ship motif.



Rover Group

Year: 1986
Brand: Rover Group

Category: Automotive
Style: Figurative

Design: John Lloyd
Continent: Europe
Country: United Kingdom

Rating: 3.2
Overall: #1121 (/1792)
In its category: #95 (/127)
Based on 1914 votes
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