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TriviaIn 1999 under supervision of, Mark Wing, head of design, at Conran Design Group, Wing's team was responsible for the redesign of the above Mövenpick logotype.
The original Mövenpick logo was a red and yellow tram line logotype with rounded lettering combined with a multi colored bird graphic.
In addition to the logo refresh, Wing's team strengthened the entire brand architecture to ensure a consistent brand identity was experienced across the whole group. As you may know, Mövenpick Group is a very diverse business, spanning: food products (ice cream, jam, etc.), drinks (wine, coffee, etc.), supermarkets (Conran Design Group's work also included Marché, Cindy's Diner), restaurants, resorts, hotels (3 star to 5 star). One of the main challenges for the team was to design a logotype applicable to all of the above Mövenpick activities without emphasing one activity more than the other and without being too generic or dull.
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