The Bahamas Tourism logo is a stylized representation of the Bahamas Islands group.
The islands of the
Bahamas needed a differentiated and flexible identity system. In 2003,
Duffy and Partners of Minneapolis Minnesota, USA, designed a brand
language that is endlessly adaptable, flexible and immediately
recognizable. The branding elements celebrate and unify the
communication efforts of both the public and private sectors and island
destinations under one powerful umbrella.