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TriviaThe previous BankUnited logo featured an illustration of a palm tree that attached the company to Florida.
The new bank plans on expanding to markets beyond the region, and Pentagram has created an abstract symbol called 'the bridge', based on the curving forms of the letters B and U. The icon is inspired by the causeways of Miami, but also represents a bridge between south and north, local and global, today and tomorrow, now and the future. The identity captures the aspirations of both BankUnited and its customers.
'Bridges move people and companies from one place to another', says James Wood, BankUnited’s corporate creative director. 'This is the bridge to the future of BankUnited.'
BankUnited signage
The identity pairs the bridge symbol with the bank’s name set in Akkurat. The bridge will be used as a graphic motif on credit cards, print collateral and digital applications, and the identity is currently being implemented in environmental graphics at bank branches.
Source: Pentagram
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