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TriviaABBA's iconic logo was designed in 1976 by Swedish artist and designer Rune Söderqvist. It features the name of band (which is itself both an acronym and a palindrome, comprised of the first letters of each of the principal band members' first names), spelled out in Helvetica Bold type, but with the first of the two Bs inverted. Söderqvist is said to have wanted the logo to reflect that the band's principals were two committed couples by having the Bs oriented toward the As.
The logo first appeared on ABBA's fourth studio album, Arrival, released in October 1976. (Arrival was ABBA's best selling studio album, reaching gold status in the US, platinum in the UK, double plantinum in Canada and 18x platinum [!] in Australia.) ABBA is, according to Universal Music, the best-selling band in history after only the Beatles, with 375,000,000 records sold (as of 2010).
Söderqvist also created all of ABBA's cover art starting with their first Greatest Hits compilation in 1975, and created the set design for their major world tours in 1977 and 1979/80. In 2008, Spinner magazine placed the ABBA logo at number 13 in its survey of the greatest rock band logos of all time.
Sources:
http://www.abbasite.com/the-story/people/collaborators/rune-soderqvist
http://www.spinner.ca/2008/02/15/best-band-logos-no-13/
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