Trivia
The Queen of Table Waters.
A year after water was found in 1852 under one of the vineyards in Neuenahr Ahrweiler in the Ahrtal (Germany), and a mineral water spring was uncovered, the company began to promote and sell the water under the brand of the name of Italian bishop Apollinaris (of Raveanna in Italy). When the business set up a subsidiary in England in 1892, the business operations then began to move with a primary focus to Great Britain, and hence, this is where the new logo and the excellent tagline’The Queen of Table Waters’ was developed and made up. The logo represents the company's reputation and recognition for excellence and quality and in some senses acts as a quality seal.
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