The 2010 Peugeot logo is an even more stylized and bonnet-style 3D sculpturous emblem version than the 1988 logo, which was a more shiny and streamlined evolution of the 1980 Peugeot logo.
The logo looks more agressive and is breathing more speed, not a bad assocation to come about with a car manufacturer.
The 2010 Peugeot print logo is actually a representation of a 3D bonnet emblem.
The logo got introduced with the tagline 'Motion & Emotion'. For more information about this new corporate identity and theme, please see: http://www.new-peugeot.com/