Although the Heineken logo consists of only a five star and just text, the logo is one of the most recognized brands in the world. Apart from spending massive worldwide marketing budgets and selling premium quality products to achieve this, the logo, in its simplicity, we think also has a lot to do with Heineken’s success.
Heineken was one of the first companies in the world that have developed their one corporate typeface. Nowadays this is quite common, but it wasn’t in the early twenty century. The legendary Freddie Heineken himself was very much involved of the design of the font and ‘Heineken’ name. He insisted the ‘e’ in the logo should look friendlier. I must say, it’s a friendly looking ‘e’ now.