This is the logo as it appears on Heineken glasses, coasters and beer bottles. The green bottle with racetrack label is the origin of the brand’s visual identity.
Heineken uses two brand logos: this Authenticity logo and the Star-Heineken logo.
The Authenticity logo has been specially developed to communicate and reinforce the brand’s brewing quality, heritage and authenticity. Its primary application area is direct beer related items as where the Star-Heineken logo has been specially developed to communicate and reinforce the modernity and vitality of the brand
For more specific information about the Heineken star and so nicely designed 'Heineken' text, please see: http://www.goodlogo.com/extended.info/2941