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The Federal Express (1994) logo
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Federal Express


You think this one is simple? No way, try to find the arrow in the '-Ex' part of the FedEx logotype. Using negative space to create this arrow which illustrates positive motion. And kind of expresses the A to B character of an express delivery service. Already see it... We'll bet you'll never look at a Fed Ex truck the same way again!


In its May 15, 2003 35th Anniversary “American Icon” issue, Rolling Stone Magazine ranked it as one of the 8 best logos of the past thirty-five years. Along side Apple, Coca-Cola, Nike, IBM, Starbucks, McDonald’s and Playboy.

The logo is designed by Lindon Leader, in 1994 working as a Senior Design Director at Landor Associates. 

Currently Leader has his own design company Leader Creative.


For more information, see:



Wondering what the old logo looked like?


Fedex Vehicles  

The Federal Express logo 'FedEx' is a portmonteau.



Federal Express

Year: 1994
Brand: Fedex

Category: Transportation
Style: Intelligent

Design: Landor Associates, Lindon Leader
Continent: North-America
Country: United States

Rating: 6.2
Overall: #13 (/1792)
In its category: #1 (/39)
Based on 9865 votes
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