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Tagged:pepsiblue, red, f, letter [c] [r] [all]


In 1911, the Fila brothers founded a clothing store named Fila. It was originally established to make clothes for the residents of the Italian Alps. Today, it is one of the top manufacturers of sportswear with a wide market all over the world. Its main headquarters is located at Seoul, South Korea, employing more than 500 people in eleven countries around the world. 

The blue color of the letters represent the brand’s trustworthiness and reliability. This means that Fila is committed to giving the best sportswear product there is and emphasizes quality above anything else. They simply do not want to break the trust of their loyal customers. The red bar in the upper part of the letter “F” is known to be a unique characteristic of the logo. It represents passion, vitality and vigor. Fila has the passion for sports and the company surely wants it to reflect in all of their products.

The Classic Fila logo has always been strikingly memorable. The symbol uses snakelike letters, which provides a very elegant look while appearing to be futuristic, showing the company’s desire to never falter in giving quality service for their customers. 




Year: Unknown

Category: Sports
Style: 80s

Design: Unknown
Continent: Europe
Country: Italy

Rating: 5.8
Overall: #71 (/1792)
In its category: #8 (/235)
Based on 9539 votes
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