The blue color of the letters represent the brand’s trustworthiness and reliability. This means that Fila is committed to giving the best sportswear product there is and emphasizes quality above anything else. They simply do not want to break the trust of their loyal customers. The red bar in the upper part of the letter “F” is known to be a unique characteristic of the logo. It represents passion, vitality and vigor. Fila has the passion for sports and the company surely wants it to reflect in all of their products.