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Trivia
The Floriade is a one season greenpark, built only once every 10 years in the Netherlands. The 2002 Floriade was situated in the Dutch Haarlemmermeer, just next to Amsterdam. The Floriade is all about everything that grows and flowers; A flower parade. The 2002 edition was very nice situated in a gigantic park with also a big hill. You can definitely find this hill back in the logo in its negative whitespace. Also if there wasn't a big hill in the 2002 park, the withespace very well suggests the illusion of a landscape. And yes the Floriade is actually all about green landscaping.
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