The Chupa Chups logo was designed after a concept sketch by surrealist Salvador Dalí.
In 1969 Dali was approached by Spanish confectioners Chupa Chups to design a new logo, and the result became as instantly recognizable as his melting clocks. Dalí incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dalí suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.
Eye-catching, bold and deceptively simple, the logo has barely changed since Dalí created it.