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Trivia
Elux is an ABB sub brand for their product line of domotica installation products. The Elux (Electronic luxury) logo refers to the consumer in-house installation of the electronics. It resembles not only a house, but also an electronic wall-plug. The circle with the plugholes further looks like a person or smiley. This wall-plug/smiley concept is quite similar to the BCC logo. Not that original then? Maby not, but what really makes this logo a good logo, is the whitespace cross, which points back to the crosshairs in the ABB logo.
For more information on the design process of the Elux logo, please look at: http://www.oakdesign.com/portfolio/graphical/elux/
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