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TriviaE*TRADE is an innovative financial services company offering a full
suite of easy-to-use online brokerage, investing, and related banking
solutions. The company's services empower individuals to
take control of their financial future by providing the products, tools,
and services they need to meet near- and long-term investing
goals.
The E*Trade brand identity (logo) was developed in
2000 by the design and brand development firm, Michael Patrick Partners.
It's been featured on the cover of (and within) Communications Arts
Magazine on multiple occasions and has won top awards from the nation's
most influential design competitions. The identity lives on today as one
of the most recognizable brands created during the past decade.
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