goodlogo!com Home
Surprise Me ;-)
Search
World's finest selection of logos.
share this page:

Martin Presents New Look UPS


Tue Mar. 25, 2003

By Alicia Griswold AdWeek, VNU Media Group

ATLANTA UPS today unveiled a new logo. Paul Rand's 1960 design of a string-wrapped parcel sitting above the carrier's shield is gone, replaced by a larger, sleeker emblem designed by FutureBrand in New York.
The estimated $20 million rebranding includes a television and print campaign created by The Martin Agency in Richmond, Va.
A 30-second TV spot from the Interpublic Group shop breaking today incorporates the new logo and phrase, "Synchronizing the world of commerce."
In the initial commercial, a brown box travels the globe. Three subsequent spots will return the client's focus back to the campaign's existing marketing theme, "What can brown do for you?"
The redesign is the Atlanta company's first in 43 years and will involve changes on thousands of vehicles, more than 250 aircraft, 1,700 facilities, 70,000 drop-off and retail boxes, and more than 1 million uniforms. The entire changeover should be completed by 2009.
As of today, each of the company's 1,700 facilities has at least one vehicle featuring the new design, according to John Beystehner, svp of worldwide sales and marketing at UPS.
One of the best-known vehicles to bear the new logo is Dale Jarrett's Ford Taurus. The UPS-sponsored Nascar racer will compete this Sunday at the Texas Motor Speedway.

Other Topics

Fri Jan. 23, 2009   GoodBlogo.com kick-off, an accompanying blog
Mon Jan. 12, 2009   Logo memory, slide puzzles and geographics
Tue Dec. 23, 2008   World logo timeline by publication year
Tue Oct. 07, 2008   Added the new cool tagging of logos
Mon Dec. 03, 2007   Very busy with refactoring our site...
Fri May. 21, 2004   Logo Parodies and Background Info
Wed Apr. 21, 2004   Sponsored Links
Tue Mar. 25, 2003   Martin Presents New Look UPS
Wed Oct. 23, 2002   Renault Design Case and Logo Updates
Tue Feb. 19, 2002   Structural Rebuild completed
Tue Feb. 19, 2002   New design cases and logos added!
Wed Nov. 07, 2001   Previous layout of the site restored
Tue Nov. 06, 2001   Preliminary layout restyle
Wed May. 02, 2001   Various new logos and design cases added
Thu Apr. 26, 2001   Automated uploading activated
Tue Apr. 24, 2001   New guestbook up and running
Fri Jan. 19, 2001   New layout for goodlogo!com
Wed Oct. 25, 2000   Michelin's logo gets worldwide award

Download our Logo AppsDownload our Logo Apps

Username    Password