Nothing is an Advertising Agency based in the centre of Amsterdam. The name of the agency is based on the idea that Nothing is the point from which all ideas begin. Ideas that have the power to transform nothing into something.
Nothing delivers innovation and commercial creativity for local and international clients out of a cardboard box. Literally. The Nothing office, built entirely of cardboard, was designed by internationally recognized designers Alrik Koudenburg (www.alrik.nl) and Joost van Bleiswijk.
The founders of Nothing are Michael Jansen and Bas Korsten. They are one of the most successful creative teams in Europe, winning amongst others, the Eurobest Grand Prix and 11 Cannes Lions. They met in 1997 and became Executive Creative Directors (Board members) at DDB Amsterdam. They helped take the agency to ‘Agency of The Year’ status in 1999, 2001 and 2003 with pan-European clients including Volkswagen. In 2005 they co-founded Selmore with three partners and quickly gained a formidable list of clients including Unilever, Skoda Automobiles, Bavaria Brewery and Coca-Cola.