

|
Trivia
Richard Branson's label for just about anything...
The brand name 'Virgin' arose when Branson and a partner were starting their first business, a record shop. They considered themselves virgins in business. The Virgin logo was originally sketched on a paper napkin and remains largely unchanged from the original style used.
The official term for labeling everything with basically the same main brand is 'brand stretching':

|
| |
|

|