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Like Sony, Olivetti eschews a corporate symbol, instead using the letters of its name to suggest a product of quality and style. Devised by Walter Ballmer, this latest logo, with its rounded, lowercase letters, has evolved from three earlier designs, dating back to a 1934 version by X. Schawinsky.




Year: Unknown

Category: Electronics
Style: Just text

Design: X. Schawinsky
Continent: Europe
Country: Italy

Case: Olivetti

Rating: 5.2
Overall: #251 (/1792)
In its category: #12 (/65)
Based on 9137 votes
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