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TriviaAndré the Giant Has a Posse is a street art and viral marketing campaign
based on a design by Shepard Fairey created in 1989 in Providence,
Rhode Island, USA. Distributed by the skater community, the stickers
featuring an image of André the Giant began showing up in many cities
across the U.S.A. At the time Fairey declared the campaign to be 'an
experiment in phenomenology.' Over time the artwork has been reused in a
number of ways and has become worldwide. Fairey altered the work
stylistically and semantically into the OBEY Giant logo.
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