The logo of General Electric has changed very little since the original

logo was designed around 1900. The logo wasmade to be a badge for the center of one of the first electric fans. The Current logo was introduced in 2004 together with the introduction of the new corporate color blue, which represents stability, unity, intelligence and conservatism. Wolff Olins designed the new logo. General Electric also launched a new tag line, “imagination at work” replacing the slogan “we bring good things to life”.

The General Electric Logo Evolution