Arnell Group

Arnell is a multi-disciplinary brand and product invention company.

They say to examine the space between brands assets and consumer desire to identify opportunity and to develop and implement business-building solutions from product to experience. Arnell Group helps brands capture and realize differentation by exploiting a unique emotional dimension in a rational world of business.

For more info and their portfolio, please see: http://www.arnellgroup.com/

Pepsi