What makes a good logo? A good logo is well positioned for the target audience it is intended for. If you're serious about your brand impression and reputation, consider working with a branding expert.
Hey all, I love this site. Wish all the logos had explanations. Its so insightful. I'm new to the whole logo design thing. I'm going at it myself. I admire what graphic designers do (logo design, specifically). Simplify a whole company and its motives to one recognizable shape or form. I need more logo history to help me grow... Just dropping a line.