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The Xerox (2007) logo
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Xerox (2007)



This logo is the biggest change in Xerox's corporate history and reflects a transformation of the company from a document producing company to a customer-centric company built on a continuing history of innovative ideas, products and services that meet the needs of businesses small to large.


The new Xerox logo is now a lowercase treatment of the Xerox name - in a vibrant red - alongside a sphere-shaped symbol sketched with lines that link to form an illustrative "X," representing Xerox's connections to its customers, partners, industry and innovation, and designed to be more effectively animated for use in multi-media platforms. Xerox settled on lowercase letters because they seemed friendlier, and on a deeper red and a thicker font, to stand out better on the Web and on high-definition television.


Some early reviewers felt that the logo looks like a beach ball or candy. 




Year: 2007
Brand: Xerox

Category: Technology
Style: Web 2.0

Design: Landor Associates
Continent: North-America
Country: United States

Rating: 3.9
Overall: #692 (/1792)
In its category: #23 (/59)
Based on 2464 votes
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