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The World Wildlife Fund (1961) logo
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World Wildlife Fund


The World Wildlife Fund was founded in 1961, it's logo is based on Chi Chi, a panda who was a popular attraction at the London Zoo at the time.


The logo was created by the organization's co-founder Sir Peter Scott.

For more information on the creation and evolution of the logo, please see:



World Wildlife Fund

Year: 1961

Category: Not For Profit
Style: Metaforic

Design: Peter Scott
Continent: Europe
Country: United Kingdom

Rating: 6.8
Overall: #1 (/1792)
In its category: #1 (/21)
Based on 18863 votes
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