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The Elux (2004) logo
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Elux

Trivia

Elux is an ABB sub brand for their product line of domotica installation products. The Elux  (Electronic luxury) logo refers to the consumer in-house installation of the electronics. It resembles not only a house, but also an electronic wall-plug. The circle with the plugholes further looks like a person or smiley. This wall-plug/smiley concept is quite similar to the BCC logo. Not that original then? Maby not, but what really makes this logo a good logo, is the whitespace cross, which points back to the crosshairs in the ABB logo.

 

For more information on the design process of the Elux logo, please look at: http://www.oakdesign.com/portfolio/graphical/elux/


 4.6/10

Name:

Elux


Year: 2004
Brand: Elux

Category: Consumer Prod...
Style: Figurative

Design: OAK/D
Continent: Europe
Country: Netherlands

Rating: 4.6
Overall: #1396 (/1793)
In its category: #36 (/47)
Based on 894 votes
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