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The Asea Brown Boveri (1988) logo
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Asea Brown Boveri

Trivia

The ABB cross haired logo is the primary visual symbol of the ABB brand. It symbolizes ABB's strong heritage and the forward-looking solutions that they provide. The ABB logo is also a trademark with worldwide protection. Used mostly in combination with the claim "Power and productivity for a better world", it is used prominently and consistently across all ABB's communications.

 

The strong crosshair concept of the ABB logo is also well applied in the 2004 ABB sub brand Elux.

 

Source: http://www.abb.com/branding

 


 5.1/10

Name:

Asea Brown Boveri


Year: 1988
Brand: ABB

Category: Technology
Style: Simple

Design: Alan Fletcher, Pentagram
Continent: Unknown
Country: Unknown

Rating: 5.1
Overall: #689 (/1792)
In its category: #21 (/59)
Based on 8340 votes
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