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The CBS (1951) logo
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CBS (1951)
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CBS

Trivia

One of the few famous trademarks never to use the ® or ™ symbols on or near the logo. The designers, William Golden & Kurt Weihs, didn't want to mar the clean lines of the logo with a TradeMark 'bug'.

From the CBS website (and Golden's book The Visual Craft of William Golden:
"Golden's original inspiration came while he was driving through Pennsylvania Dutch country, where he became intrigued by the hex symbols resembling the human eye drawn on Shaker barns to ward off evil spirits. He also came across a drawing in a Shaker art book from the 1850s that also looked like an eye. With the help of graphic artist Kurt Weihs, the first Eye logo was drawn."

 5.7/10

Name:

CBS


Year: 1951

Category: Media and Pub...
Style: Classic

Design: William Golden, Kurt Weihs
Continent: North-America
Country: United States

Case: TV Stations

Rating: 5.7
Overall: #399 (/1789)
In its category: #18 (/88)
Based on 853 votes
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