The Fiat Automobilia Design Case

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Fiat Automobilia - Logo Evolution

Fiat first used the five-bar logo on the Uno in 1982, after Fiat design chief Mario Maioli - driving past the Mirafiori factory at night after a power cut - saw the giant FIAT logo on top of the plant, set against the fading light of the sky. He did a quick sketch - five bars represented the spaces he could see between the letters.


1899-1901	1901-1904


1904-1921	1921-1925	1925-1929


1929-1931	1931-1932	1932-1938


1938-1959	1959-1965	1965-1968

1968-2000

The following logos hold references to this case: Abarth, Fiat (1982), Fiat Punto (2005)