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The Fiat Automobilia Design Case
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Fiat Automobilia - Logo Evolution

Fiat first used the five-bar logo on the Uno in 1982, after Fiat design chief Mario Maioli - driving past the Mirafiori factory at night after a power cut - saw the giant FIAT logo on top of the plant, set against the fading light of the sky. He did a quick sketch - five bars represented the spaces he could see between the letters.

fiat logo 1899 fiat logo 1901
1899-1901 1901-1904

fiat logo 1904 fiat logo 1921 fiat logo 1925
1904-1921 1921-1925 1925-1929

fiat logo 1929 fiat logo 1931 fiat logo 1932
1929-1931 1931-1932 1932-1938

fiat logo 1938 fiat logo 1959 fiat logo 1965
1938-1959 1959-1965 1965-1968

fiat logo 1968
1968-2000

 


The following logos hold references to this case: Abarth, Fiat (1982), Fiat Punto (2005)

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