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The Pepsi Design Case
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Pepsi Cola Branding Evolution

Unlike big brother Coke, Pepsi has always struggled with its identity and logo design. Over the last century Pepsi renewed its branding several times. For an overview of this evolutions please see below:

 

Pepsi 1898 logo Pepsi 1905 logo Pepsi 1906 logo
1898 1905 1906
Pepsi 1940 logo Pepsi 1950 logo Pepsi 1962 logo
1940 1950 1962
Pepsi 1973 logo Pepsi 1991 logo Pepsi 1998 logo
1973 1991 1998
Pepsi 2005 logo
2005 2008


The following logos hold references to this case: Pepsi (2008), Pepsi (1991), Pepsi-Cola (1940)

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