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The Woolmark (1964) logo
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In 1964 the International Wool Secretariat (IWS) sought an individual image which would hold consumer confidence and represent quality standards. An international competition was held and the Italian graphic artist Francesco Saroglia of Milan won the right to design the logo - the Woolmark.

The IWS was a wool industry agency of the Australian Government. In 1997 the IWS changed it's name to the Woolmark Company.




Year: 1964

Category: Fashion
Style: Metaforic

Design: Francesco Saroglia
Continent: Australia
Country: Australia

Rating: 6.1
Overall: #22 (/1793)
In its category: #1 (/66)
Based on 9574 votes
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