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Lucent Technologies


The Lucent logo, the Innovation Ring, was designed by Landor Associates, a prominent San Francisco-based branding consultancy. One source inside Lucent says that the logo is actually a Zen Buddhist symbol for "eternal truth", the Enso, turned 90 degrees and modified. Another source says it represents the mythic ouroboros, a snake holding its tail in its mouth.

After the logo was compared in the media to the ring a coffee mug leaves on paper, a Dilbert comic strip showed Dogbert as an overpaid consultant designing a new company logo; he takes a piece of paper that his coffee cup was sitting on and calls it the "Brown Ring of Quality".




Lucent Technologies

Year: Unknown
Brand: Lucent

Category: Technology
Style: 90s

Design: Landor Associates
Continent: North-America
Country: United States

Rating: 5.4
Overall: #177 (/1793)
In its category: #6 (/59)
Based on 9032 votes
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