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The de Bijenkorf (1953) logo
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de Bijenkorf


De Bijenkorf (literally: The Beehive) is a chain of upmarket department stores in the Netherlands.


The logo was introduced in 1953 after creative director Martin Lederman asked Swiss graphic designer Josef Müller-Brockmann to design a new, austere corporate identity for the Bijenkorf department stores.


Inside the hexagon, the logo shows the outline contour of a stylized classic beehive. The hexagon itself refers to the internal structures of a beehive that comprise a densely packed matrix of hexagonal cells made of beeswax, called a honeycomb.


 A classic beehive Honeycomb hexagonal structure


Founded in 1870 as a small store, it offers many prestigious fashion brands in womenswear, menswear, accessories, beauty, food, and home. De Bijenkorf is currently owned by Maxeda (formerly known as Vendex/KBB), which also owns the lower positioned department stores Vroom & Dreesmann and until sold in 2007 the HEMA.



de Bijenkorf

Year: 1953

Category: Retail
Style: Figurative

Design: Josef Müller-Brockmann
Continent: Europe
Country: Netherlands

Rating: 4.9
Overall: #413 (/1793)
In its category: #8 (/77)
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