History of the Boeing Logo The first widely used Boeing trademark - the vertical, winged Boeing 'totem' - was designed in 1928 for use as a symbol for airline services. It appeared on Boeing aircraft through the 1930s.
In 1947 the totem was replaced by a new trademark: the word 'Boeing' in the Stratotype typeface. Stratotype was designed by artists at Boeing and first appeared on the Model 377 Stratocruiser. Originally, Stratotype was used only for the Boeing logotype. Later, Stratotype numbers were used to designate aircraft model numbers. Over the years Stratotype was modified, redrawn, and used in a variety of ways - some authorized, some not.
Eventually the casual use of Stratotype began to erode the impact of the Boeing logotype. In 1988 Stratotype was returned to its original use. The Stratotype alphabet is now reserved exclusively for the Boeing logotype and the alphanumeric designators on Boeing aircraft. In 1997 designer Rick Eiber joined the Boeing logotype to a new symbol inspired by the classic McDonnell Douglas logo, which was in turn derived from the Douglas Aircraft logo. Together, the Boeing logotype and Boeing symbol make up the company signature.
(Note: Mr. Eiber died in 1999.)
Boeing Logo Evolution