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Alan Fletcher

Alan Gerard Fletcher (1931-2006) was a British graphic designer. In his obituary, he was described by The Daily Telegraph as "the most highly regarded graphic designer of his generation, and probably one of the most prolific".

He founded the design firm Fletcher/Forbes/Gill with Colin Forbes and Bob Gill in 1962. An early product was their 1963 book Graphic Design: A Visual Comparison.


Clients included Pirelli, Cunard, Penguin Books and Olivetti. Gill left the partnership in 1965 and was replaced by Theo Crosby, so the firm became Crosby/Fletcher/Forbes. Two new partners joined, and the partnership evolved into Pentagram in 1972, with Forbes, Crosby, Kenneth Grange and Mervyn Kurlansky, with clients including Lloyd's of London and Daimler Benz.


Much of Fletcher's work is still in use: a logo for Reuters made up of 84 dots, which he created in 1965, was retired in 1992, but his 1989 "V&A" logo for the Victoria and Albert Museum, and his "IoD" logo for the Institute of Directors remain in use.



Logos by Alan Fletcher:
Asea Brown Boveri
Reuters
Victoria & Albert Museum
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